In many organisations, social media evolves over time, with campaigns, teams, and priorities shifting. But when you step back and review your social media presence, one question should matter most: is your activity actually helping you achieve your strategic goals?
The days of perfectly staged, glossy campaigns are fading, as today’s audiences are quick to spot content that feels overly scripted or fake. But what does this mean for your brand, and how can UGC content benefit you?
In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.
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