The days of perfectly staged, glossy campaigns are fading, as today’s audiences are quick to spot content that feels overly scripted or fake. But what does this mean for your brand, and how can UGC content benefit you?
In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.
Why building relationships on social media starts with great customer service and the processes that make it possible.
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