The Brave Brand Guide

From politics to finance, our faith in traditional systems is dwindling. This breakdown is happening everywhere: including in your brand. So, how can you build genuine trust in a world that’s increasingly cynical?

Universities, it's time to take TikTok seriously

The days of glossy prospectuses and stuffy open days being the only way to attract students are over. Today, the most powerful tool for student recruitment isn't a leaflet, it's social media. Specifically, it's TikTok.

5 influencer marketing myths every brand needs to ditch

Influencer marketing is booming, yet misconceptions continue to hold brands back from tapping into its full potential. In this post, we bust the biggest myths - revealing why influencers aren’t just trendsetters, but a proven driver of results in today’s marketing landscape.