Proving ROI on social: turning engagement into impact

One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.

Social media is making the metaverse more accessible

Is the metaverse still relevant? Explore the relationship between social media and the metaverse for immersive online experiences.

Are they buying what you're selling?

People are no longer simply using social platforms just to window shop; they’re actively buying products, in an increasingly seamless journey from viewer to buyer all within the same app. So, if social media is the new storefront, how can you make the most of it?