When Your Brand Goes Viral (for the Wrong Reasons): Crisis management on social media

Being able to take a brand viral is the marketing mecca; however, what happens when your brand goes viral overnight for all the wrong reasons, and you wake up in the morning to a digital storm? It is part and parcel of this digital age, where it is no longer a question of not if but when a storm is going to hit. Therefore, it must be a fundamental part of every comms strategy to have a crisis plan in place before you’ve even pressed play. So, here are some top tips for how to handle viral backlash.

Everything you need to know about the Gen Alpha, and how to reach them

Just got to grips with Gen Z culture? The world comes at you fast, huh? But don’t fret. In today’s blog post, we’re here to share everything you need to know about the next generation of social media users and most importantly, how to connect with them.

How to nail social media targeting in a privacy-first world

Social media is a brilliant way to find new customers and drive sales, but privacy laws and changes to what can be tracked have impacted how – and what – targeting can take place. From GDPR impact on social media ads to collecting first-party data ethically, it can be a minefield. But don’t worry: we can help clear it up and make privacy-first digital marketing easy.