Terex Trucks
// Driving engagement at bauma
THE BRIEF
Terex Trucks wanted to drive awareness of its presence at bauma, a leading construction machinery trade fair. We were briefed to increase awareness of Terex Trucks in the construction industry and encourage those attending the event to visit and engage with their stall.
THE SOLUTION
The stall itself helped to drive engagement on social with engaging social moments for visitors to share: visitors could sit in the driver's seat of the TA300, as well as play an 'Operation' style buzzer game with a truck.
Those who weren't at the event could also get involved, with a social competition where followers could interact online for the chance to win a scale model TA400. This competition helped to connect the online and offline worlds and drove further engagement.
For us, it was essential to deliver exciting, fresh content every day to showcase Terex Trucks' stall at bauma, while explaining the key benefits of the brand.
Daily videos – on social timelines as well as Facebook Stories in a first for the brand - included a live tour of the stand, interviews with members of the team including Terex Trucks MD Paul Douglas, and education on the trucks themselves.
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THE RESULTS
THE CLIENT
Terex Trucks is a specialist manufacturer of articulated haulers. The company, part of Volvo Construction Equipment, sells products around the world.
