Schoeller-Bleckmann
// Establishing 13 worldwide presences
THE BRIEF
Schoeller-Bleckmann was looking to establish a LinkedIn presence for its umbrella company and each of its 12 global subsidiaries. With each subsidiary diversifying their operations outside of their core oil and gas roots, they needed a presence to drive awareness of their new offerings to their markets.
THE SOLUTION
We developed 13 dedicated pages for each global presence – from Scotland to the US to Vietnam – every one with a focus on their individual target market.
This involved a complex content audit and creation of a content plan to cover each page: while some news may have been specific to a certain subsidiary, there were other stories that were relevant to all pages.
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Creating dedicated pages for the regions and their services helped lead to an increase in engaged followers: with organic content reach exceeding 275,000 organically.
THE RESULTS
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THE CLIENT
Austrian engineering company Schoeller-Bleckmann creates highly specialised steel products.
