Production Magners Case Study | hydrogen

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We Are Hydrogen

Magners Winter
Campaign

How can you change the perception of a drinks brand in eight weeks?

That was the task Magners set us at Hydrogen, as they looked to show that cider is a drink to be appreciated all year around, not just in summer.

In exactly one month from creative pitch to delivery we created 131 assets, including 40 videos, to be shared over an eight-week period: utilised over Magners’ social media and complemented with advertorial content including BBC Good Food and Sainsbury’s Food magazine.

A male hand is seen pouring Magners original cider into a bronze coloured mug. The mug is heaped with ice, and garnished with lime and cinnamon. Two limes are seen in the foreground, while the background is blurred

Two steaming glasses of Magners mulled cider, each with a cinnamon stick and a twist of orange peel. Behind them, the picture shows a pan of hot cider on a hot plate, with a ladle, while a basket of apples and a bottle of Magners cider are in the background.

Two glasses of Magners Spritz (prosecco with Magners Rose) are shown in the foreground, along with a can of Magners Rose Cider. Christmas decorations and Christmas lights make a festive background.

Two women click their drinks against each other, while sitting at a dinner table. On the left, a woman wearing a green jumper is holding a glass with Magners dark Fruits cider, while on the right a woman in leopard print holds a glass bottle of Magners cider. In the foreground, a charcuterie board can be seen, out of focus.

A group of five people (two men and three women) are seen standing up and clinking their drinks together. Each is holding a different Magners beverage: from a can of Magners Rose, to Magners Spritz cocktails, to glass bottles of Magners cider and Magners dark fruit cider. In the background, fairy lights give a festive atmosphere.

Two mugs of Magners Mule, pictured with a glass bottle of Magners cider. Lime garnishes and pretzel snacks are shown in the foreground of the picture, while a wooden and glass lantern appears in the background.

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Two steaming-hot glasses of Mulled Magners dark fruit cider, each garnished with a slide of apple. In the background, a pot of Mulled Magners dark fruits cider bubbles on a hot plate, while garnishes such as apples and oranges are strewn across the foreground.

Two women in pyjamas are seen sitting on a sofa and clinking cans of Magners cider. The woman on the left, in white pyjamas and red-and-white Christmas socks, is holding a can of Magners Rose, while on the right a woman with tartan pyjamas is holding Magners dark fruits. In the background is a decorated Christmas tree.

A glass of Magners Spritz cocktail, a bottle of Magners and a can of Magners Rose stand pride of place on a wooden board. In the background, there are the blurred scenes of a winter party, with people talking and drinking.

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