Crimestoppers
// Industrial Waste Dumping Awareness
THE BRIEF
Crimestoppers partnered with the Scottish Environment Protection Agency (SEPA) to tackle the illegal dumping of industrial waste. They wanted to engage the public to help them do this, asking them to spot the signs and to contact the independent charity anonymously.
THE SOLUTION
Our first step was to break down the audience, creating six key audience segments; including those living in the countryside and on the outskirts of Scottish cities, as well as construction workers and tradesmen.
We created a total of 30 different ad variants to run across Facebook and Twitter to drive awareness. This allowed us to test and optimise the best ad type, copy and imagery. We could then focus on the best performing variants to deliver the required results.
​
Alongside raising significant awareness, the campaign led to over two dozen confidential reports of waste dumping.
THE RESULTS
THE CLIENT
Crimestoppers is an independent charity that allows the public to anonymously report crimes.
