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
Gail Malcolm
Sep 7, 20186 min read
Social Ads 101: Beginner's Guide to LinkedIn Ads
From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.
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Gail Malcolm
Aug 21, 20184 min read
Social Ads 101: Beginner's Guide to Twitter Ads
Are you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!
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Gail Malcolm
Aug 16, 20183 min read
Social Ads 101: Beginner's Guide to Instagram Ads
All you need to know to start advertising on Instagram.

Gail Malcolm
Aug 10, 20185 min read
Social Ads 101: Beginner’s Guide to Facebook Ads
A basic guide to Facebook advertising for business: learn how to set up and run a Facebook ad.
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Ishbel Macleod
Jul 20, 20182 min read
Social shopping: Beginner’s guide to Shopify
How to use Shopify to connect your ecommerce platform to your social media - increasing awareness, leads and sales.
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Ishbel Macleod
Jul 17, 20182 min read
Using emojis in social media marketing: a guide
Emojis can help increase engagement on your social posts - but only if used correctly. Here are our top five tips.
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Ciara Macpherson
Jun 12, 20183 min read
Instagram 101: The Algorithm Explained
Instagram has let us all in on a little secret: how it’s algorithm works! Discover the three 'signals' Instagram uses to determine i
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Ishbel Macleod
Apr 12, 20183 min read
What does GDPR mean for social media marketing?
For social media marketers, we see there being two main areas that GDPR will affect. This blog takes a look at both of these.
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Mike Scott
Feb 1, 20183 min read
Internal Team vs Agency
It’s a question faced by most marketing directors and business owners at some stage. Do I go for an internal team, an agency or a hybrid app
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Inderpreet Gharyal
Jan 16, 20184 min read
Instagram 101: Measuring Your Success
You've created an Instagram campaign: but how do you measure if it is successful? We take a look at Instagram analytics.
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Inderpreet Gharyal
Jan 11, 20184 min read
Instagram 101: Creating your first Instagram Campaign
A beginner’s guide on how to effectively advertise your Instagram marketing campaign.
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Ciara Macpherson
Jan 4, 20183 min read
Instagram 101: The Basics
You’ve decided to branch out your social media efforts to the hippest platform there is: Instagram! We take you through the basics.
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Daniel Rae
Jun 6, 20172 min read
How to optimise your website for social media shares
How to use metadata to optimise your content for social media shares and make it stand out.
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Chris Smith
Jun 1, 20176 min read
It’s Hip to be Square: The Impact of Aspect Ratio on Social Media
Is it better to use the 1:1 ratio for videos and images than the traditional 16:9 aspect ratio?
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