Five organic social media metrics you should be tracking
Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo
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Gail Malcolm
Nov 4, 20193 min read
YouTube Ads 101: Understanding Ad Formats
A look at the different YouTube ad formats available, how they work and when to use them.
Ishbel Macleod
Oct 10, 20194 min read
How brands can utilise dark social
Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a
Chris Smith and Ross Brooks
Oct 3, 20194 min read
Top tips for social media video creation
How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.
Robyn Murray
Sep 5, 20193 min read
Workplace by Facebook 101: Should you use it for internal communication?
A look at Workplace by Facebook for internal communications, and the pros and cons.
Simran Billing
Sep 2, 20193 min read
Five important things you can learn from social listening
Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.
Ishbel Macleod
Aug 20, 20194 min read
Seven reasons why you should invest in social media marketing
Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you
Richard Wardrop
Jun 24, 20193 min read
How important is audio in social media marketing?
The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look
Robyn Murray
May 16, 20194 min read
Influencer Marketing 101: five tips for a successful partnership
Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting
Ciara Macpherson
Apr 10, 20193 min read
Instagram 101: Instagram GIF Stickers
How to create and use Instagram GIF stickers using GIPHY.
Gail Malcolm
Apr 2, 20193 min read
Beginners Guide to Facebook Pixels
What is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.
Ishbel Macleod
Mar 19, 20193 min read
The importance of adding UTM codes to social media links
Discover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.
Ishbel Macleod
Feb 19, 20192 min read
What the Parliamentary report on social media regulation means
What social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.
Gail Malcolm
Jan 23, 20194 min read
Employee Advocacy and Social Selling
How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.
Ishbel Macleod
Jan 16, 20193 min read
Understanding social media algorithms
A beginner's guide to how social media algorithms work and how to make sure your posts are seen.
Robyn Murray
Jan 10, 20196 min read
Bloggers and Influencers 101
Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.
Ishbel Macleod
Dec 21, 20183 min read
What will 2019 bring for social media?
What will happen to social media in 2019? We all give our predictions...
Richard Wardrop
Nov 2, 20184 min read
How to handle a social media crisis
A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!
Ciara Macpherson
Oct 8, 20183 min read
IGTV: Should you give it a shot?
So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.
Ishbel Macleod
Oct 1, 20184 min read
The CMA and ASA Influencer's Guide at a glance
What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.
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