Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo

A look at the different YouTube ad formats available, how they work and when to use them.

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a

How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.

A look at Workplace by Facebook for internal communications, and the pros and cons.

Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you

The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look

Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting

How to create and use Instagram GIF stickers using GIPHY.

What is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.

Discover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.

What social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.

How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.

A beginner's guide to how social media algorithms work and how to make sure your posts are seen.

Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.

What will happen to social media in 2019? We all give our predictions...

A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!

So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.

What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.