Is WhatsApp the next big thing for social customer service?
Should you consider WhatsApp as a social customer service channel for your business? Discover nine reasons WhatsApp might benefit your commu
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Ciara Macpherson
Sep 16, 20193 min read
Why you should care about TikTok
Why brands should be considering TikTok as a marketing channel.
Robyn Murray
Sep 5, 20193 min read
Workplace by Facebook 101: Should you use it for internal communication?
A look at Workplace by Facebook for internal communications, and the pros and cons.
Simran Billing
Sep 2, 20193 min read
Five important things you can learn from social listening
Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.
Gail Malcolm
Aug 29, 20193 min read
Facebook’s Clear History Tool – What We Know So Far
What is Facebook's new 'clear history' tool and how does it work? We examine 'off-Facebook activity' and what it means f
Ishbel Macleod
Aug 20, 20194 min read
Seven reasons why you should invest in social media marketing
Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you
Daniel Rae
Aug 9, 20194 min read
Harnessing the power of Twitter’s keyword targeting
How Twitter keyword targeting can help you to reach your target audience.
Ishbel Macleod
Jul 30, 20192 min read
How to use Instagram Story’s new donation sticker
Instagram has extended the use of its Story donation functionality to UK charities – here's how to use it.
Ishbel Macleod
Jul 24, 20193 min read
How Facebook Top Fan badges can help your marketing
Want to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers int
Gail Malcolm
Jul 16, 20192 min read
The history of the emoji
Did you know that emojis appeared in print in 1881? We take a look at the history of the emoji from then until now.
Simi Billing
Jul 15, 20194 min read
2019: The last 6 months on social media in review
The world of social media is constantly changing and the past 6 months have been no different. Here are some of the biggest changes to socia
Ciara Macpherson
Jul 3, 20195 min read
Social Media Day: 5 top tips for using social media to build lasting customer relationships
Marketing and comms directors from Volvo, SSE, Highland Park and reach Solutions share their tips for engaging and retaining customers on s
Richard Wardrop
Jul 2, 20194 min read
Social Media Day: 13 tips to land your first job in social media
Discover how to stand out from the crowd when you go for an entry-level marketing job - and how to overcome common CV mistakes.
Gail Malcolm
Jun 28, 20195 min read
Social Media Day: Delivering ROI from Social Media
At our Social Media Day event, we asked Arnold Clark, Worldwide Cancer Research and Netball Scotland their tips on delivering ROI from socia
Richard Wardrop
Jun 24, 20193 min read
How important is audio in social media marketing?
The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look
Ishbel Macleod
Jun 14, 20193 min read
Why you’re seeing an influx in random accounts viewing your Instagram Stories
Checking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic
Gail Malcolm
May 24, 20193 min read
Nine things on our LinkedIn wishlist
When using LinkedIn as an advertising platform, it can be frustrating to know what you can and can’t do. We address our biggest bugbears.
Robyn Murray
May 16, 20194 min read
Influencer Marketing 101: five tips for a successful partnership
Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting
Daniel Rae
May 10, 20193 min read
The importance of meta data to social media
Good meta data isn't just about SEO. Discover why it can help your social media link descriptions and how to make sure you deliver the b
Ishbel Macleod
May 2, 20194 min read
F8 2019: Eight announcements you need to know from Facebook’s conference
The key announcements from 2019's F8 Facebook conference and what they mean.
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