Should you consider WhatsApp as a social customer service channel for your business? Discover nine reasons WhatsApp might benefit your commu

Why brands should be considering TikTok as a marketing channel.

A look at Workplace by Facebook for internal communications, and the pros and cons.

Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.

What is Facebook's new 'clear history' tool and how does it work? We examine 'off-Facebook activity' and what it means f

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you

How Twitter keyword targeting can help you to reach your target audience.

Instagram has extended the use of its Story donation functionality to UK charities – here's how to use it.

Want to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers int

Did you know that emojis appeared in print in 1881? We take a look at the history of the emoji from then until now.

The world of social media is constantly changing and the past 6 months have been no different. Here are some of the biggest changes to socia

Marketing and comms directors from Volvo, SSE, Highland Park and reach Solutions share their tips for engaging and retaining customers on s

Discover how to stand out from the crowd when you go for an entry-level marketing job - and how to overcome common CV mistakes.

At our Social Media Day event, we asked Arnold Clark, Worldwide Cancer Research and Netball Scotland their tips on delivering ROI from socia

The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look

Checking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic

When using LinkedIn as an advertising platform, it can be frustrating to know what you can and can’t do. We address our biggest bugbears.

Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting

Good meta data isn't just about SEO. Discover why it can help your social media link descriptions and how to make sure you deliver the b

The key announcements from 2019's F8 Facebook conference and what they mean.