Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo

A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how a

Have a glimpse at what we think will be the main topics trending around social media in 2020…

LinkedIn saw several updates over 2019 to make the platform more engaging, as well as to improve the ad functionalities on offer. Here, we l

A look back at some of the major changes and announcements that Twitter made in 2019.

As always, Facebook has carried out a multitude of updates in the past year. Find out what they are in our blog.

Keeping up-to-date on social media developments and trends are key for every business to successfully enhance customer engagement on their o

Using our best practice guide, we can help you create quality two-way conversation between your brand and its customers via inclusive, frien

Facebook Groups can be valuable to your brand when used to their full potential. In this blog, we discuss some of the benefits of having a F

Discover how social media listening can help your brand throughout the sales funnel - from awareness and consideration to purchase and loyal

A look at the different YouTube ad formats available, how they work and when to use them.

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a

How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.