Social marketing post COVID-19: a playbook
Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now
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Ishbel Macleod
May 22, 20206 min read
Why you shouldn’t give up on social media in lockdown
Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat
Blair Evans
May 4, 20204 min read
How to use Instagram AR filters for marketing
Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you
Carly Carbarns
Mar 31, 20204 min read
Can social media deliver ROI?
ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.
Ishbel Macleod
Mar 25, 20203 min read
Creating a tone of voice for social media
Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i
Ishbel Macleod
Mar 9, 20204 min read
How to create a social media content plan
Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.
Ishbel Macleod
Feb 6, 20206 min read
Nine social media mistakes you’re making and how to fix them
Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu
Ewan Hamilton
Jan 20, 20206 min read
Five organic social media metrics you should be tracking
Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo
Gail Malcolm
Jan 15, 20203 min read
Why you should A/B test social media ads
A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how a
Fiona Parker
Jan 9, 20204 min read
Social media predictions for 2020
Have a glimpse at what we think will be the main topics trending around social media in 2020…
Nicole Nowacka
Dec 19, 20192 min read
LinkedIn’s biggest changes in 2019
LinkedIn saw several updates over 2019 to make the platform more engaging, as well as to improve the ad functionalities on offer. Here, we l
Nicole Nowacka
Dec 17, 20193 min read
Twitter’s biggest changes in 2019
A look back at some of the major changes and announcements that Twitter made in 2019.
Nicole Nowacka
Dec 16, 20193 min read
Facebook’s biggest changes in 2019
As always, Facebook has carried out a multitude of updates in the past year. Find out what they are in our blog.
Nicole Nowacka
Dec 12, 20193 min read
Instagram’s biggest changes in 2019
Keeping up-to-date on social media developments and trends are key for every business to successfully enhance customer engagement on their o
Richard Wardrop
Nov 27, 20195 min read
Social media customer service strategy best practice guide
Using our best practice guide, we can help you create quality two-way conversation between your brand and its customers via inclusive, frien
Simi Billing
Nov 20, 20193 min read
Why you should consider creating a Facebook Group for your brand
Facebook Groups can be valuable to your brand when used to their full potential. In this blog, we discuss some of the benefits of having a F
Ewan Hamilton
Nov 11, 20195 min read
The importance of analysing social conversation throughout the sales funnel
Discover how social media listening can help your brand throughout the sales funnel - from awareness and consideration to purchase and loyal
Gail Malcolm
Nov 4, 20193 min read
YouTube Ads 101: Understanding Ad Formats
A look at the different YouTube ad formats available, how they work and when to use them.
Ishbel Macleod
Oct 10, 20194 min read
How brands can utilise dark social
Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a
Chris Smith and Ross Brooks
Oct 3, 20194 min read
Top tips for social media video creation
How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.
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