How to prepare for Google Analytics 4 in 2023
Have you transitioned to Google Analytics 4 (GA4) yet? If you’re among those of us that have been hitting snooze on this one since...
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Josh Graham
Feb 6, 20233 min read
Can annual challenges save your social strategy?
Let’s get one thing clear. Trends - as a concept - will never truly die, but even so, we can’t deny that we are seeing the beginnings of...
Josh Graham
Jan 20, 20236 min read
Social Media Obituaries: How the platforms of the past can help your social strategy today
Do you ever stop to think about the last time you did something? Not in a New Years' Resolution ‘I can’t remember the last time I went to...
Lisa Gormley
Jan 12, 20233 min read
Is ChatGPT coming for me? Digital marketers might be too afraid to ask!
Is the rise in AI and machine learning, specifically in platforms like ChatGPT, a threat to the digital marketer? Our blog investigates.
Ishbel Macleod
Dec 21, 20223 min read
Hydrogen’s favourite campaigns of 2022
We’ve been privileged to work on a range of amazing clients and on wonderful projects in 2022. Here are a few of our favourite campaigns.
Ishbel Macleod
Dec 19, 20225 min read
2023 social media predictions
Hydrogen social media predictions for 2023: from AI to social shopping.
Lisa Gormley
Nov 18, 20222 min read
What’s going on with Elon? Twitter news and updates from Hydrogen
What is going on at Twitter? Updates on what is happening since Elon Musk took over the platform.
Ishbel Macleod
Jul 27, 20224 min read
Social shopping: TikTok made me buy it and beyond
A look into the rise of people buying products through social media - from #TikTokMadeMeBuyIt to Instagram Shopping
Josh Graham
May 27, 20226 min read
Secondary social media platforms: YouTube explained
For the third entry in our secondary social media platform series, we’re taking a look at arguably the biggest platform on the whole...
Ishbel Macleod
May 25, 20223 min read
Sustainability and social media: what you need to know
Want to showcase your brand’s sustainability feature without falling foul of greenwashing rules? Here’s what you need to know.
Josh Graham
May 23, 20223 min read
Fuelling content: Hydrogen at Glasgow Coffee Festival
Discover what we got up to when working at Glasgow Coffee Festival.
Megan Ellis
May 12, 20227 min read
Secondary social media platforms: WhatsApp for Business explained
What is WhatsApp, and how can it be used for marketing? We explore the messaging based social platform.
Josh Graham
Apr 21, 20225 min read
Secondary social media platforms: Discord explained
What is Discord, and how can it be used for marketing? We explore the community based social platform.
Ross Arkley
Apr 8, 20222 min read
Ch-Ch-Changes are coming to Facebook Ads Manager
Facebook is streamlining its 11 ad objectives down to 6. Here's what you need to know.
Josh Graham
Mar 16, 20224 min read
Introduction to Instagram Guides
Instagram Guides are a great way to share content…but many are missing out on their potential. We take a look at how to use this feature!
Lisa Gormley
Mar 2, 20223 min read
Introduction to TikTok for brands
TikTok - social video giant and the sound of time passing by while you could be boosting your brand on this platform!
Louise McCahery
Feb 21, 20223 min read
Big Jet TV: In the eye of a media storm
There are certain things we can expect when a storm is on the horizon...but a break-out YouTube star?
Ishbel Macleod
Jan 6, 20229 min read
The biggest social media changes of 2021
From name changes to new features, we round up the biggest social media changes of 2021.
Ishbel Macleod
Nov 17, 202112 min read
Social media trends for 2022 – and how to use them
Having analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...
Simi Billing
May 6, 20213 min read
Does my brand need a Pinterest account?
Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!
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