What should brands think about before moving to a new platform? We advise on first steps and discuss what caused Twitter/X to deteriorate.

Love it or loathe it, AI is here to stay. Here are 4 key factors that marketers need to consider - looking at threats and opportunities.

Why social listening should be an essential part of your social media strategy, and how to use it.

Deepfakes at the 2024 Met Gala reveal AI's power to deceive. Explore the impact on brands and the challenge of digital authenticity.

So, you’ve found your dream internship, now what? As creative professionals ourselves, we know all too well that applying for jobs,...

What does Google's cookie phase out mean for advertisers? We provide five tips on how to prepare for the upcoming change.

This week, our team went along to The Marketing Society’s highly anticipated Trendspotting event to learn about the latest in creative...

It’s an inarguable truth that football consumes the lives of millions around the world and has for decades. Watching your team at the...

At Hydrogen, it’s no secret that you’ll find a team of self confessed Swifties, but it’s not just Taylor Swift’s music that earns our...

Since this one’s a big boy, let's skip the pleasantries. You know why you’re here. I know why you’re here. And you know that I know that...

Social listening should be an essential part of your social media strategy if you want to know what people are saying about your brand...

It’s no secret that your brand should be on TikTok – here are three brands who are finding success with different approaches.

With festival season right around the corner, we thought it would be a great time to share some of the magnificent music brands whose...

Localisation is described as “the process of adapting messages, imagery, brand voice, features, and products to achieve a linguistic,...

Hot on the heels of our recent blog on Instagram founders' latest creation, news, and social app ‘Artifact’, we’re back with another new...

Twitter is much like that ex you keep going back to even though they constantly disappoint you. We all love the platform, or at least did...

Coachella Music and Arts Festival is hailed as one of the most iconic music events in the world. Boasting star-studded sets from music...

With the rise of Gen Z on social media, everyone’s talking about BeReal. But what is it? Launching in 2020, BeReal is a social media app...

Babe wake up, a new social media platform just dropped! From the founders of none other than Instagram itself, new app on the block...

TikTok’s relationship with the music industry is undeniably fascinating. Its ability to unearth old classics, hidden gems, and new talent...