Assassin's Creed
// Launching The Official Collection
THE BRIEF
For the launch of Hachette Partworks' Assassin's Creed figurine collection, we were tasked with building an engaged social media community.
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As a partwork magazine, it was important to grow the community quickly and help retain the audience who bought the first issue: without this the magazine could not continue.
THE SOLUTION
Competitions to win prizes - such as a special edition of the newly-launched Assassin’s Creed Origins game - helped to drive followers, which in turn began to build organic growth to the page, with fans tagging their friends and sharing posts.
We created a character highlight for every figurine released in the collection: sharing information, assets and inviting conversation about them. With such an engaged fanbase, the audience grew to over 7,500 within a 10-week period.
For the first month, we developed a high-growth launch strategy to build a large, engaged community, quickly.
To make the page as appealing as possible, we used in-game footage and cut scenes: leading to fans discussing their favourite moments and characters from the Assassin’s Creed universe.
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THE RESULTS
THE CLIENT
Hachette Partworks publishes collectable series such as Marvel Graphic Novel Collections, Judge Dredd, Art therapy, the Art of Crochet and more.
