2000 AD
// Launching The Ultimate Collection
THE BRIEF
When launching their new 2000 AD collection, Hachette Partworks engaged us to raise awareness of the collection, build a social audience, and drive subscriptions - all while keeping costs low.
THE SOLUTION
We used several tactics in the build-up to the launch to maximise audience engagement and growth: including a character battle and a Facebook Live competition.
Galaxy's Greatest was an interactive character battle that showcased the huge variety of characters in the 2000 AD universe.
We adapted still imagery from across the collection to create eye-catching, animated posts to pit two characters from the 2000 AD galaxy against each other. The public was asked to vote for their favourites, and successful characters were moved through to the next round until the ultimate winner was crowned 'Galaxy's Greatest' in a grand final.
As well as driving interactions through votes, the battle got fans hotly debating and led to repeat engagement as they kept coming back to check if their favourites had made it to the next round.
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To celebrate launch day, we wanted to create something special which would captivate the audience and increase awareness amongst the network of 2000 AD fans and their friends.
The solution was a giveaway using Facebook Live. Every 2000 seconds throughout the day, a prize was given away, including a premium subscription to the new collection, original artwork by a 2000 AD artist, and limited-edition props.
Filmed in front of a green-screen and overlaid with graphics, we brought the live stream to life for our audience. The page saw its follower numbers leap by over 2,000 organically on the day, while 10 bloggers provided coverage on the launch of the collection.
THE RESULTS
THE CLIENT
Hachette Partworks publishes collectable series such as Marvel Graphic Novel Collections, Judge Dredd, Art therapy, the Art of Crochet and more.
